Power of repositioning. Daring to change

In This Podcast
Show Notes
Annica Eklund
E 21

In This Podcast

CEO of Bolon, a design-led, world-renown flooring brand. Annica talks about the power of repositioning the brand, flirting with a new kind of business, dream collaborations, what she wrote on a napkin to Giorgio Armani, and what happened the day she dared to change.