Ciao!

Hello!

This is the place where you expect to find a brief and compelling story about the greatness of what I have done so far to qualify to be your advisor, or person to collaborate with. I have served as communications advisor to leaders for two decades.
I support and inspire leaders transforming business, and make their voices heard. I do this by building a platform for dialogue about sustainable business and through my role as advisor.

I use the name Corporate Unplugged to highlight the importance of the acoustic unplugged pure dimension, where no artificial amplifiers are needed.

Accomplishments

My biggest accomplishment thus far is to influence people to use their power for the good.

I have worked with many CEOs and leaders of multi-national companies and inspired them to be authentic and long-term when going through change; to choose and work for a purpose that benefits the planet, the people and therefore also their profit.

I have connected people who I intuitively knew would co-create together.

I coached and led people to see beyond the short-term picture, to recognize their skills and talents, and use the power of purpose and culture to develop their business and build loyalty.

I have genuinely believed in and cared for people, seeing them grow and surprise themselves.

Work Examples

Here is a small selection of work examples

Corporate Communications advisor including communication strategies, issues management, reputation and crisis management, corporate governance, well-prepared communication of quarterly reports allowing H&M’s personality to shine (CEO speech writing, media training, press release, and internal communication).

The task was an inspiring and truthful corporate story that is easy to understand, tell and communicate through a diversity of channels. The result; a true understanding and buy in on how the story can help build customer relationships.

After substantial divestments and acquisitions, Gambro needed to launch the vision of the new company. The task involved corporate and internal communications, CEO coaching, creation of conference theme, program, content and set up for the top two hundred executives. The conference became a milestone with an overwhelming buy in, commitment and valuable exchange of ideas and experiences.

Defining the purpose and brand promise for the interior design company Chhatwal & Jonsson, developing a sustainable platform.

I managed to proactively showcase the brand via corporate communications and a strategic global PR approach, opening the door to professional and institutional investors and generating an indispensable endorsement during the transformation from a specialist investor in Russia and Eastern Europe into a global asset manager embracing emerging and frontier markets.

Testimonials

Work Experience

Advisor

Advisor in corporate communications and sustainable business, since 2016.

Head of Communications and member of the management group

at East Capital, 2007-2015.

kreab

Partner and member of the management group at Kreab

Senior advisor in strategic communications for top executive management for Nordic and global companies. Called on in periods of transition and change such as corporate repositioning, leadership change, acquisitions, mergers and restructuring, or in crises. 1994-2007.

Marketing Director

and sales management positions for several business areas at EF Education. 1986-92.

ef

Sales Manager

for Apple, 1985-86.

Board member

and advisor at Entrepreneurs For Good, since 2015.

entrepreneurs for good
coin

Co-founder and board member of COIN

Circle Of Influence, a high-level executive women’s networking organization, since 2006.

purpose-2

My Purpose

My purpose is to support and inspire leaders transforming business, and make their voices heard. I do this by building a platform for dialogue about sustainable business and through my role as advisor.

I use the name Corporate Unplugged to highlight the importance of the acoustic unplugged pure dimension, where no artificial amplifiers are needed.

One way to influence and inspire people in the corporate world is through my Podcast, Corporate Unplugged. It opens the door to a world of people who share their thoughts on what is, or should be, the purpose of companies. It is made with people who share their dreams, experiences and what they would never give up.

A podcast for people transforming business

The podcast puts the light on impact makers in business. In an informal and seriously playful way, Vesna Lucca is talking to people transforming business – entrepreneurs, leaders, activists, and other heroes from the business world, celebrities as well as hidden gems. It is a stripped-down dialogue with people from all over the world who share their dreams, experiences and what they would never give up.

Services

How to define and step into your Purpose

Brand development for sustainable business

Corporate Communications

  • Building a sustainable image and reputation, and how to manage it
  • Change and issues management
  • PR and media relations
  • Communication coaching

How to build Cultural Engagement

I collaborate with a well-trusted network of partners and specialists within disciplines such as Sustainable Brand building, Diversity, Cultural Engagement, Social media, Digital assessment and presence, PR and media relations.

Vesna Lucca

Get in Touch

I am based in Stockholm and also spend some time in Milan. I am fluent in Swedish, English, Italian and Serbian.

The best way to contact me is by email vesna.lucca@gmail.com
Please fill out the form below and I will get back to you within 24 hours. You can also reach me on +46706019220

Talk to you soon & take care.

Vesna